Posted Date : May 02,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-12186
Government Authority located in Missouri; USA based organization looking for expert vendor for marketing consulting services for brand positioning and capital campaign.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide marketing consulting services for brand positioning and capital campaign to create a research-informed, updated brand messaging and brand identity for the organization.
1. Brand Platform and Messages:
The agency should propose methodology to develop compelling messages which differentiate the station from our enumerated competitors.
2. Brand Architecture and Identifiers:
- Agency should propose methodology for developing brand architecture for the station and its sub-brands. A new station logo may be developed. A brand signature style to be used across media will be developed, integrating printed materials, email communications, website and social media presence, and building signage.
- Agencies are encouraged to investigate aural (sound) branding, brand audio expression, and animated logo elements for video and some digital applications. Deliverables should include a comprehensive toolkit for the station to deploy and use, as well as a brand standards manual outlining proper use of graphic materials.
3. Internal and External Rollout:
- Please provide your agency’s approach to rolling out brands to internal teams, and a recommended approach for rolling out the new brand materials to the greater external market. A general overview of your process will suffice at this time, knowing that this will be modified as the phases above are completed.
4. Creation of Capital Campaign Marketing Materials
- To leverage the new brand identity and messaging to support a capital campaign, focused on building endowment, capital needs and capacity building to take on other projects.
- Campaign collateral materials
● Written campaign case statement
● Main campaign case brochure, for major gift donor prospects
● Campaign logo treatment and related graphic elements will apply these elements in-house to create related campaign materials such as folders, letterhead, envelopes etc.)
● Small brochure e.g. 8 ½ by 11” bi-fold
● 3 min. video regarding the campaign theme
● Website landing page for campaign donations (wireframe and copy)
(2) All questions must be submitted no later than May 8, 2019.
(3) Contract term will be one year.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: May 14,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-12186
Government Authority located in Missouri; USA based organization looking for expert vendor for marketing consulting services for brand positioning and capital campaign.
[A] Budget: Looking for Proposals
[B] Scope of Service:
(1) Vendor needs to provide marketing consulting services for brand positioning and capital campaign to create a research-informed, updated brand messaging and brand identity for the organization.
1. Brand Platform and Messages:
The agency should propose methodology to develop compelling messages which differentiate the station from our enumerated competitors.
2. Brand Architecture and Identifiers:
- Agency should propose methodology for developing brand architecture for the station and its sub-brands. A new station logo may be developed. A brand signature style to be used across media will be developed, integrating printed materials, email communications, website and social media presence, and building signage.
- Agencies are encouraged to investigate aural (sound) branding, brand audio expression, and animated logo elements for video and some digital applications. Deliverables should include a comprehensive toolkit for the station to deploy and use, as well as a brand standards manual outlining proper use of graphic materials.
3. Internal and External Rollout:
- Please provide your agency’s approach to rolling out brands to internal teams, and a recommended approach for rolling out the new brand materials to the greater external market. A general overview of your process will suffice at this time, knowing that this will be modified as the phases above are completed.
4. Creation of Capital Campaign Marketing Materials
- To leverage the new brand identity and messaging to support a capital campaign, focused on building endowment, capital needs and capacity building to take on other projects.
- Campaign collateral materials
● Written campaign case statement
● Main campaign case brochure, for major gift donor prospects
● Campaign logo treatment and related graphic elements will apply these elements in-house to create related campaign materials such as folders, letterhead, envelopes etc.)
● Small brochure e.g. 8 ½ by 11” bi-fold
● 3 min. video regarding the campaign theme
● Website landing page for campaign donations (wireframe and copy)
(2) All questions must be submitted no later than May 8, 2019.
(3) Contract term will be one year.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: May 14,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$